Flo Milli Hosting Cocktail Session at Jay-Z’s Made In America Festival
Flo Milli will host a cocktail-making session for Jay-Z’s D’Usse cognac at his Made in America festival this weekend. The rap rookie will also be a part of the lineup for the festival. Other artists performing include Bad Bunny, Snoh Aalegra, Pusha T and Tyler The Creator.
On Saturday, Flo Milli will be joined by global ambassador Sullivan Doh inside a VIP space where she’ll teach fans how to whip up some D’Usse. She’ll also spill all the juicy details on her debut at this year’s VMA’s.
The festival won’t only focus on Jay-Z’s liquor line. The ROC Nation CEO’s philanthropic branch will also be busy during the festival. Cause Village will be the main hub for charitable causes at Made In America. Clothing company Shein will be joining with Team Roc to discuss issues such as social justice, education and animal welfare.
This weekend’s festival will be the tenth since the event’s inception in 2012. Organizers also say the festival has generated almost $150 million in revenue for the city of Philadelphia.
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The history of the ‘Made In America’ festival
The Made in America festival was founded by Jay-Z in 2012 to promote music and culture. The inaugural festival took place from September 1–2, 2012 on Benjamin Franklin Parkway in Philadelphia. Nearly 80,000 people attended the event, generating $5 million in ticket sales. According to Philadelphia officials, the festival generated around $10 million in economic impact for the city.
The festival was the subject of Ron Howard’s documentary Made in America. In a statement, Howard referred to the documentary as “a reflection of the fabric of what it means to be ‘Made in America’.”
In 2014, Jay-Z announced that the festival would also be held in Los Angeles as well as Philadelphia. However, the LA concert generated poor ticket sales and the festival returned to its original format the next year.
The festival went on hiatus in 2020 due to the coronavirus pandemic, but returned in 2021.
Written by Olan Bryant
